It's just another packet pick-up. Or is it?

Watch runners react:

THEN CONTACT CONCIERGE TO ADD Bottle Love TO YOUR Race

Emerald Isle Marathon Race Director sought out an Aquavation sponsor.  Carolinas Center for Surgery was hesitant to just donate money but the liked the idea of the personalized bottle gift--as it positioned their brand right square in front of the most elite of runners.  Talk about marketing value!  The Sports Medicine Doctors could chat directly with the athletes and the very act of gifting the bottles was a huge surprise and great brand experience for the runners.

In addition to the contribution the Aquavation sponsorship made on race day, runners continue to personalize and purchase bottles creating additional donations to the race charity.  Take a look here.