Aquavation was co-founded by husband and wife team, Sarah Plasky and Marc Sachdev. Several years ago, Marc entered the Highlander Cycle Tour, a grueling century length bike ride in the Finger Lake region of upstate New York. A few days before the ride, Marc and Sarah toured the Highlander route looking at a steeply graded road Marc would encounter at mile 78. Another road was so steep the organizers had spray-painted Marc’s name and had hired a bagpiper to help acclimate cyclists to the top without them having to look up and waste precious energy.
Sarah left amazed, once again, at another of her husband’s ambitious cycling goals and what she calls his ‘weekend warrior spirit’. Inspired, she went out and purchased an ordinary water bottle, removed the printed manufacturer logo with nail polish remover and used paint markers to write motivational sayings such as: “12,000 feet of vertical is nothing!”/“Bopple will NOT topple you!”/“Miles and I will be at the finish line, we love you!” The next day Marc used his water bottle for hydrating during the ride, remarking that it was ‘motivation through hydration’. Aquavation was born.
And so it all began with the simple idea of providing a personal way to celebrate and commemorate a family member’s participation in an athletic event. The idea evolved to include the ability to support fundraising for cause related organizations. Everyone needs water, why not make it an exceptional experience along the way? Making a bottle and a donation became a dream.
It has taken us many years to perfect the technology and manufacturing process; the design of our bottle; selecting partners as interested in quality and safety as we were, and to innovate a ‘print run of one’ using a cutting-edge digital printing process.
We are so glad to be here, doing this. It is our greatest hope our customers love motivating the people they care about and our charity partners enjoy fundraising success.
Marc and Sarah with the original Aquavation Bottle