Human Resources – Sales and Marketing – Corporate Social Responsibility – Executives – Corporate Foundations – Sustainability Managers
Overview: Our mission is to provide a unique, buzz-generating concept for corporations that have been placing quantity orders of boring promotional products, with executives finding themselves continually searching through promotional sites offering nothing more than throw-away trinkets. Aquavation® is the only provider of custom designed water bottles with the ability to direct funds to a nonprofit organization. Aquavation products provide the ability to safeguard and promote your brand, co-market with charitable causes your firm cares about with no inventory, ever, just a lot of “Wow!”
Scenario One: A Human Resources Organization decides to use Aquavation as a way to reinforce brand behaviors. As part of a new strategic vision the HR Team needed a way for management to recognize employees who were, ‘living the brand’. Aquavation was seen, not as a promotional product, but as a method to easily convey a top corporate imperative: social responsibility. Because each bottle represents a donation to a cause, the HR Team readily set up a Web store with donations assigned to one of their sponsorship charities. Several bottle background designs celebrating the new vision, the co-marketing mission and the charitable organization’s branding were generated using the free Aquavation art service following company’s brand and style guidelines. When the program kicked-off, managers were sent a Web store link and a pre-paid code to use in the on-line creation of a personalized recognition bottle whenever an employee exhibited the new brand behaviors. Managers had fun using employee photos, team sayings and then generating a truly one-of-a-kind and very thoughtful recognition prize. Now, employees sing the brand and make a game of looking for the signature white Aquavation gift box at each staff meeting.
Scenario Two: A medical supply Sales and Marketing VP recently engaged Aquavation to try a new approach to capture prospect attention for a product launch in a noisy sales market. The VP believes the Aquavation designed gift box has the potential to capture attention. Aquavation listened and readily agreed to place sample products in each bottle, including a personalized card and collateral in each box. The bottle personalization is a custom process with the company providing pictures of client logos, prospect staff photos and marketing data to create a bottle for each staff member in the lab or medical office. A subtle logo is placed on each and the company made a donation to a relevant charity for each bottle. The sales distributors hand delivered the gift boxes to rave reviews and the recipients were touched at the charitable contribution on their behalf.
Scenario Three: The Director of Corporate Social Responsibility for a Fortune 50 organization will be deploying Aquavation water bottles as a way to thank employees for community efforts. The company hosts community projects throughout the year and the typical gift was a t-shirt. Employees were grateful for the day to give back, but event surveys showed they were not so enthusiastic about the humdrum t-shirt. In 2011, the director's staff will photograph the employees while they are contributing, return to the office and create a unique gift for each employee. The CEO will provide a card thanking employees for their volunteer time and effort.
Scenario Four: A Technology Firm CEO became alarmed during a sustainability audit at the number of employees buying disposable water bottles from office vending machines in the cafeteria and as a favored selection with the meeting catering service. They are planning to begin a re-use effort with Aquavation water bottles and are working on finding the perfect plastic conservation non-profit to benefit from the donation. Having employees make bottles with their favorite images and sayings will encourage reuse and help them continue moving towards their green goal.
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